Under Armour Takes a Step Backward: 3 Things Investors Need To Know
Under Armour Inc. (NYSE: UA)(NYSE: UAA) investors have had a tough time of it over the past couple of years, and the pain continued when the high-performance athletic apparel and footwear maker reported third-quarter earnings on Oct. 31. By the end of the day, the company's shares were down more than 21%. Since peaking in 2015, Under Armour's stock price is down more than 75% at this writing. Factor in more selling after a downgrade from Bank of America and a steady stream of negative press across the financial media, and Under Armour's stock price is at its lowest point since very early in 2013.
So what exactly is happening with the business? In short, there are some real problems founder and CEO Kevin Plank and his team say they're working to fix, but there are also signs of great promise for the long term. While others rush to sign in to their brokerage app and sell, we Fools know that investing better means taking the time to understand what's really going on with the companies we own.
Let's take a closer look at the three key things most important to Under Armour and its shareholders following the most recent update from management: What's happening in North America, how international growth remains a key priority, and what the company is doing to get back on track.
Source: Fool.com
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