Wal-Mart's Latest Plan to Compete With Amazon
![Wal-Mart's Latest Plan to Compete With Amazon Wal-Mart's Latest Plan to Compete With Amazon](https://g.foolcdn.com/editorial/images/460349/walmart-e-commerce-fulfillment-bethlehem-pa-3.jpg)
More than half of Americans begin their online shopping searches on Amazon.com (NASDAQ: AMZN). Wal-Mart (NYSE: WMT) wants to change that.
Wal-Mart is reportedly partnering with Lord & Taylor to bring its e-commerce operations to Walmart.com. Wal-Mart would provide a special section of its website for Lord & Taylor, and the department store would still be responsible for stocking inventory and fulfilling orders. The only difference is orders would come from Walmart.com.
The move is part of a broader effort to transform Walmart.com into an online mall. It would enable Wal-Mart to gain access to higher-end brands, which have eschewed Wal-Mart due to its discount brand association.
Source: Fool.com
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