Whatever Happened to Facebook's Unbundling Strategy?
"In mobile there's a big premium on creating single-purpose, first-class experiences. So what we're doing with Creative Labs is basically unbundling the big blue app."
-- Mark Zuckerberg
Back in 2014, there was an undeniable trend in the evolution of mobile apps that saw many companies transitioning away from bloated, multipurpose apps in favor of stand-alone, single-purpose apps. This was not lost on Facebook (NASDAQ: FB), and it was around this time that the social network embarked upon an ambitious unbundling strategy that involved creating a wide range of single-purpose apps. The underlying rationale is intuitive: It's a lot easier for the user to go straight to a single-purpose app than spending time digging through a multipurpose app to find some function buried within.
Source: Fool.com
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