Why Baozun Stock Popped Today

Shares of Baozun (NASDAQ: BZUN) were up 10.2% as of 3 p.m. ET Monday, according to data provided by S&P Global Market Intelligence, after the Chinese e-commerce solutions company announced a narrower-than-expected loss for its second quarter of 2023.

Baozun's quarterly revenue climbed 9.3% year over year, to $320 million, translating to a non-GAAP (adjusted) net loss of $0.6 million, or $0.01 per share. Analysts, on average, were expecting a wider adjusted net loss of $0.03 per share, but on higher revenue of $350.6 million.

Baozun Chairman and CEO Vincent Qiu noted the company continues to face a "challenging" macroeconomic environment, but also pointed to progress in each of its core e-commerce, brand management, and international businesses.

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Source Fool.com