Why Can't Philip Morris International Catch a Break?
The tobacco industry is in the midst of a major transformation, and Philip Morris International (NYSE: PM) has led the surge away from traditional cigarettes toward reduced-risk products like its iQOS heated tobacco platform. Investors have been nervous about the prospect for losing what has been an extremely lucrative business for decades, but the company has been optimistic about the strong reception iQOS has gotten in key test markets and believes that it can use innovation to get past what it sees as a short-term bump in the road.
Coming into Thursday's third-quarter financial report, Philip Morris investors wanted to see a nice jump in revenue and earnings, showing a rebound from what have been extremely difficult conditions in recent years. Unfortunately, Philip Morris once again had to deal with adverse currency impacts, and even as iQOS ramps up, reductions in guidance for the full 2017 year continued to hurt sentiment among shareholders. Let's look more closely at how Philip Morris International did and what lies ahead for the tobacco giant.
Image source: Philip Morris International.
Source: Fool.com
Philip Morris International Aktie
Die Philip Morris International Aktie verzeichnet mehrere Buy-Einschätzungen, was auf eine positive Stimmung hindeutet.
Für Philip Morris International sieht die Community ein leicht positives Kursziel von 108 €, verglichen mit dem aktuellen Kurs von 104.48 €.
