Why an All-New Fiesta Is Hurting Ford's Sales in Europe

Ford Motor Company (NYSE: F) said that its sales in Europe fell 4.8% in July, as solid SUV sales once again fell short of offsetting a decline in sales of the Blue Oval's car models, caused in part by tight supplies of the all-new 2018 Fiesta.

Ford sold about 99,900 vehicles in July in the 20 Western and Central European markets that it considers its primary market in Europe (what Ford calls the "Euro 20"). That was down 4.8%, or about 5,100 vehicles, from its total in July 2016. The decline dropped Ford's market share in the region by 80 basis points from a year ago, to 6.4% for the month.

In Europe as a whole, including Russia, Turkey, the former Soviet republics, and the countries of Eastern Europe (what Ford calls the "Euro 50"), Ford sold about 117,500 vehicles in June, roughly flat from a year ago. Ford's market share in the Euro 50 was also flat from its year-ago result, at 7.6%.

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Source: Fool.com