Why in the World Did Netflix Get Into the Marijuana Business?
Marijuana might still be technically illegal at the Federal level, but Netflix (NASDAQ: NFLX) isn't letting that stop it from participating in weed culture. Last month the company released a selection of branded bud to promote a slate of its TV offerings. All strains bore the company's logo on the label, and each was recommended for consumption while watching a particular Netflix show.
The jars of Netflix pot were a one-off publicity stunt to draw attention to one of the shows in particular, a new sitcom called Disjointed set in a California marijuana dispensary. As such, we can hardly expect the company to make the sale of marijuana a regular side business. The move is a harbinger of the future, though; it shows that even at this early stage, marijuana has begun to enter the corporate mainstream.
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Source: Fool.com
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