Why the Model 3 Is So Important for Tesla, Inc.

Tesla's (NASDAQ: TSLA) affordable all-electric Model 3 is finally here. On Friday night, the electric-car maker will hand over about 30 units to customers. Considering the vehicle's $35,000 starting price (about half the price of Model S and Model X vehicles) and Tesla's plans to produce the vehicle in much-greater numbers than previous models, it's doubt that many Tesla investors will be watching the Model 3 event tonight.

It would be difficult to overstate how critical the Model 3 is to Tesla's business. Here's a close look at why Tesla investors need the Model 3 launch to go smoothly.

Model 3. Tesla will unveil its Model 3 on Friday, July 28, at 8:45 p.m. PDT. At the event, Tesla also plans to deliver the first units to customers. Image source: Tesla.

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Source: Fool.com