Will Amazon Do a Stock Split in 2018?

Stock splits get a lot of attention from investors. They don't affect the underlying economics of a business, but do provide a signal to shareholders that a company anticipates continued success. Early in its history, Amazon.com (NASDAQ: AMZN) split its shares on several occasions, but ever since the 21st century began, the e-commerce giant has chosen to stand pat even as its share price has soared to record heights. Amazon shareholders have nothing to complain about with their impressive total returns, but many still wonder whether a stock split would be a good idea.

Amazon's success began in the internet boom of the late 1990s, and that's when the company used the stock split strategy to keep its rising share price under control. The e-commerce giant did three splits in quick succession over the span of just 15 months, quickly giving investors 12 shares for every one share they owned prior to the splits.

Split Date

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Source: Fool.com