Will Microsoft Overtake Apple as the World's Largest Company in 2024?
At the end of 2023, Apple (NASDAQ: AAPL) still holds the title of the world's largest company, but Microsoft (NASDAQ: MSFT) is nipping at its heels. With Apple at a $2.94 trillion market cap and Microsoft at $2.81 trillion, Microsoft is only a 4.6% gain from taking the lead.
Will Microsoft overtake Apple as the world's largest company in 2024? Let's take a look.
While both Microsoft and Apple have sprawling businesses, the two serve quite different audiences. Apple is almost entirely consumer-focused, with its iPhones, iPads, Apple Watches, and other products serving the general population. This focus can be hit or miss, as the company is entirely tied to consumer confidence. Apple's revenue declines in four straight quarters paint a clear picture of the state of the consumer.
Source Fool.com
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