You Don't Have to Pick a Winner in Digital Advertising. Here's Why.

Thanks to the rise of the internet and the prevalence of smartphones, the way that companies can market toward a broader audience has shifted away from print, direct mail, radio, and TV to various forms of media on PC, mobile, and other platforms. In fact, the digital advertising market, as it's called, is expected to become a $1.5 trillion market on a global basis by 2030. This secular trend is a nice place to look for stock picks. 

Astute investors would quickly realize that they don't need to single out a potential winner in the digital ad market. It's obvious who the leaders are, which can all make for worthy portfolio additions right now. The ongoing growth of the internet should bode well for their prospects. Let's take a closer look. 

Of 's $283 billion in revenue in 2022, about 80% came from advertising efforts. With google.com and youtube.com being the two most visited websites in the world, the company literally created the digital advertising industry thanks to the massive number of eyeballs that go there. 

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Source Fool.com