Ariad Pharmaceuticals Inc. buy Rathjen

Kaufen

EMD Serono Canada has chosen Ariad Healthcare to be its lead marketing agency for Multibionta Probiotic Multivitamin, starting with 2010 commercialization strategies and programs.

”The ability to drive high-level business strategy, combined with a track record of developing integrated, high-engagement programs, is what I value in Ariad”, says Greg Biehn, Business Unit Director, EMD Serono. ”Given a short runway from inception to launch, I needed a team that could execute and deliver results.”

Richard Marcil, General Manager, Ariad Healthcare comments: ”Multibionta is a terrific brand to work on. It’s been available in Europe for ten years, and is now the number-one multivitamin in France and the U.K. Multibionta brings innovation to a category that’s in need of it and is backed by robust science in digestive and immune system health.”

Ariad’s work on Multibionta began earlier this spring, and marketing initiatives are now being deployed in support of its retail launch. Ariad is also working alongside Rao Barrett&Welsh, Environics and M2 Universal.

About Ariad Healthcare

Ariad Healthcare is a marketing agency that exclusively supports healthcare brands, and connects consumers, patients and health professionals to brands through high-engagement, integrated communications. Ariad Healthcare is an affiliate of Ariad Custom Communications. See www.ariad.ca for more information.

About Multibionta

Multibionta Probiotic Multivitamin is a triple-layer caplet that contains a novel and proprietary combination of 3 probiotics, 12 vitamins and 10 minerals to help support digestive and immune system health. See www.multibionta.ca for more information.