11% of Americans Have Already Subscribed to Walmart+
Earlier this month, Walmart (NYSE: WMT) announced the launch of Walmart+, a membership program that offers a host of benefits to the company's retail customer base. At $98 per year or $12.95 per month, the service has inevitably been compared to Amazon Prime. A new survey shows that Walmart's new program has hit its mark.
Piplsay Research conducted an online survey of 20,179 Americans earlier this week, which found that 11% of respondents had already subscribed to Walmart+, less than two weeks after the service launched. An additional 27% of those surveyed said that they "may go for it soon."
Image source: Walmart.
Source Fool.com
