1 Financial Stock That Has a Killer Advantage
It isn't only a strategy, it's a slogan: "Push button, get mortgage."
For Rocket Companies (NYSE: RKT), the app the company has developed is the key that sets it apart from its competition. The Rocket App gives the company a cost advantage as well as a marketing advantage. While most financial companies have some sort of technological interaction with their customers, Rocket takes it to a new level.
First, it helps to understand the different mortgage-banking business models out there.
Source Fool.com
