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1 Key Advantage Lululemon Has Over Nike

TheMotleyFool

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Providing consumers with a full omnichannel shopping experience is table stakes these days in order to successfully compete in the retail sector. Offering the convenience to physically visit a store or order online for either pick-up or delivery can not only increase spending, but it can drive loyalty from customers as well.

Two top apparel businesses that are thriving at creating a seamless omnichannel experience are Lululemon (NASDAQ: LULU) and Nike (NYSE: NKE). But the former has been leading the latter in one important area: e-commerce sales. And this has its advantages.

Let's take a closer look at what Lululemon, whose stock is down 20% in 2022, is doing right.

Source Fool.com

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