1 More Clue That Disney World Hasn't Turned Things Around
There's no point in ending a birthday party when everyone's still hungry for cake. Disney (NYSE: DIS) is extending a dining discount for annual passholders at its Florida resort that was supposed to conclude at the end of September.
Disney World began offering passholders 20% discounts at dozens of its theme park and hotel restaurants late last year, celebrating Disney World turning 45. The world's most visited theme park resort turns 46 on Sunday, but Disney revealed on Friday that the dining deals will continue through Dec. 23.
Extending a generous promotion for nearly three more months may not seem like a desperate move, but it suggests that it's still not business as usual at the House of Mouse. Attendance has been sluggish since last year, and if ending a popular promotion may cost it repeat visits from its base of annual shareholders, this isn't the time to take that kind of chance.
Source: Fool.com
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