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1 Tasty Reason for Chipotle's Success

TheMotleyFool

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Garnering a current market value of $51 billion, Chipotle Mexican Grill (NYSE: CMG) is a rare success story in the restaurant sector, where most businesses don't even make it past their fifth year. The company has become so popular as a result of its unwavering focus on fresh, local ingredients and fast service.

Revenue and net income soared 21.9% and 154.9%, respectively, in the most recent quarter compared to the prior-year period. And the business now has 2,892 locations in the U.S., Canada, and the U.K.

A key contributor to Chipotle's remarkable success centers on its menu innovation.

Source Fool.com

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