1 Thing Canadian Cannabis Producers Should Stop Doing Right Now
When a company issues guidance, it can be helpful for investors to look ahead to how the business might perform in the future. It avoids just looking back at the most recent quarter, which may be an anomaly or not offer a good representation of where the company is today, and where it will be moving forward.
But the danger in an industry like cannabis is that it's still in its relatively early growth stages (even in Canada where it has been more than three years since the government legalized adult-use pot), and it can be difficult to make projections. In many cases, Canadian cannabis companies have made overly aggressive forecasts that have hurt investors in the end.
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Source Fool.com