2 Reasons Netflix Will Win Its Merchandising Gambit
It's easy to be skeptical about last week's launch of Netflix's (NASDAQ: NFLX) online merch store. The new platform -- available via Netflix.shop -- is limited to selling T-shirts and hoodies themed to its Yasuke and Eden anime. It's just designer streetwear right now, and it's not cheap. T-shirts range in price from $30 to $45. Hypland's Yasuke hoodie is going to set you back a beefy $82, or nearly half a year of a Netflix subscription.
However, you may want to think twice before you dismiss the leading premium video service's chances here. There are some good reasons to bet on Netflix's latest move. Let's check them out.
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