2 Tech Stocks to Buy Even if the Market Crashes
Effective customer engagement is crucial to the success of virtually every business, and the pandemic has only made that more evident. Office closures and travel restrictions limited in-person meetings, forcing enterprises to implement or strengthen their digital strategies.
Those tailwinds translated into big gains for Salesforce (NYSE: CRM) and Twilio (NYSE: TWLO), both of which specialize in digital communication. In the last 12 months, shares of Salesforce are up over 40% while Twilio has surged 260%. But both of these tech stocks still look like good investments -- even if the market crashes. Here's why.
According to research firm McKinsey & Company, 58% of customer interactions occurred digitally in the first half of 2020, up from 36% at the end of 2019. That shift emphasizes the need for customer relationship management (CRM) solutions that help enterprises provide clients with positive digital experiences. And when it comes to CRM, Salesforce is the best in the business.
Source Fool.com
