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2 Ways Aurora Cannabis Is Shooting Itself in the Foot

TheMotleyFool

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2 Ways Aurora Cannabis Is Shooting Itself in the Foot

Canada-based Aurora Cannabis (NASDAQ: ACB) has long been a favorite of investors, having made many of them millionaires in the past after it began selling medical cannabis in the first quarter of 2016 (Canada legalized medical cannabis in 2001). In just the two years between 2016 and 2018, Aurora's share price shot up by 2,400%. However, Aurora didn't focus on its expenses while ramping up its operations, and this led to great financial distress and took a toll on its stock price.