3 Billion More Reasons to Buy Amazon Stock
Investors keeping tabs on Amazon (NASDAQ: AMZN) likely already know it's now waist-deep in the advertising business. In 2023, it collected a total of $47 billion from third-party sellers looking to feature their products more prominently at Amazon.com. That's a $10 billion improvement on 2022's tally, and nearly one-tenth of last year's top line. Not bad.
With this particular business's growth finally starting to slow, though, the e-commerce giant is revving up another growth engine. It's still an advertising venture. But this time the medium is video. A handful of pros believe the television commercial market could be worth $3 billion to Amazon, although this expectation may actually understate what's in store.
You read that right. Amazon is now in the television advertising game. In January, it finally added an ad-supported tier to its Prime streaming service. Any Prime member looking to avoid these video ads must pay an additional $2.99 per month.
Source Fool.com
