3 Places Advertisers Are Still Increasing Spend Despite COVID-19
Ad buyers expect overall ad spend to decline about 20% in the second half of 2020, according to a survey from IAB last month. The decline will hit some industries much harder than others, as the effects of COVID-19 served to accelerate many advertising trends that existed before the pandemic hit. Traditional media will see a decline in ad spend, but most digital advertising channels will grow considerably in the second half of 2020.
Here are the industries investors should consider to capitalize on the accelerating shift in ad spend to digital.
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Source Fool.com
