3 Reasons I Just Bought Boston Beer Stock
It is well-documented that Americans consumed significantly more alcohol during the pandemic. What doesn't get as much coverage is that we were trading up to more expensive drinks also. The rising popularity of alternative alcoholic drinks is partly behind the trend.
Boston Beer (NYSE: SAM) calls its hard seltzer, beers, and hard ciders "high-end", and it's exactly the type of more expensive drink Americans opted for last year. The trend isn't slowing down. It's one of the reasons I recently purchased shares of the company for my own portfolio, despite a historically rich valuation.
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Source Fool.com
