3 Reasons Roku Will Emerge Stronger Post-COVID-19
Roku (NASDAQ: ROKU) disappointed some investors when it warned that it sees some near-term challenges to its platform business. It saw higher than normal ad cancellations beginning in mid-March as marketers started pulling back on spending across the industry. It also expects to produce an EBITDA loss for the full year now versus $35.8 million in adjusted EBITDA during 2019.
However, there are reasons to be optimistic about Roku's prospects. Not only are active accounts and engagement soaring for the company, but the pandemic has created significant shifts throughout the media and advertising industry. That combined with excellent execution from Roku to capitalize on shifting consumer behavior suggest it's well positioned to emerge as a stronger company when overall ad spending returns to normal levels.
Here are three reasons Roku will come out strong on the other side.
Source Fool.com
