3 Reasons Why LiveRamp Is a Cheap SaaS Stock
Cloud-based data connectivity platform LiveRamp Holdings (NYSE: RAMP) has been rallying in the last year as initial effects of the pandemic ease. The stock is up nearly 80% over the last 12-month stretch, boosted as the company's partners rapidly migrate their marketing campaigns to a digital format.
This isn't the highest-growth Software as a Service (SaaS) stock out there, but it looks pretty affordable considering its outlook for the year ahead. Here are three reasons why.
LiveRamp will run into some headwinds in 2021, notably from Apple's (NASDAQ: AAPL) elimination of IDFA (on-device app tracking, known as "cookies") coming this spring. Application publishers and advertisers have decried the move as it will seriously disrupt their ability to find an audience and make money.
Source Fool.com
