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3 Reasons YouTube's Ad Revenue Could Quickly Return to Growth


YouTube's ad revenue has slumped for three straight quarters, but a big turnaround could be coming soon.

's (NASDAQ: GOOG) (NASDAQ: GOOGL) video-streaming service is facing macroeconomic headwinds that are curbing ad spend on the platform. On top of that, a shift in viewing to its new Shorts format has weighed on revenue. But investors have several reasons to remain optimistic about the long-term growth of YouTube and Google overall. Here are three reasons YouTube could return to growth soon.

YouTube TV is showing relative strength compared to the suffering pay-TV industry.

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Source Fool.com

Alphabet Inc. A Stock

€163.36
0.160%
Alphabet Inc. A gained 0.160% compared to yesterday.
The stock is an absolute favorite of our community with 83 Buy predictions and no Sell predictions.
As a result the target price of 177 € shows a slightly positive potential of 8.35% compared to the current price of 163.36 € for Alphabet Inc. A.
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