3 Reasons to Buy Ulta Stock Like There's No Tomorrow
Investing isn't always rational. It seems logical that you'd want to buy a stock that's climbing. That implies it's doing well and that there's reason to be confident in its future potential. Sometimes, this is the way to go.
But if a stock is already demonstrating high gains, that could indicate it's reached a peak. Conversely, stocks that are tanking could be the key to investing success with a rebound. It could be a risky strategy unless there are valid reasons to believe it could stage a strong comeback.
When a stock with every reason to outperform is tanking, that's an opportunity. Ulta Beauty (NASDAQ: ULTA) is a fantastic stock that typically beats the market and has incredible future potential, but it's down 19% this year. Here are three reasons to buy it hand over fist right now.
Source Fool.com
