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3 Things About Unity Software That Smart Investors Know

TheMotleyFool

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3 Things About Unity Software That Smart Investors Know: https://g.foolcdn.com/editorial/images/697362/couple-gaming-home.jpg

Unity Software's (NYSE: U) stock hit an all-time high of more than $200 last November. But today, it trades below its IPO price of $52. This red-hot tech stock lost its momentum for three simple reasons.

First, revenue growth cooled off significantly after Unity Ads, a core component of the Operate Solutions segment -- which generated 64% of its revenue last year -- ingested "bad data" from a large customer that rendered its advertising algorithms obsolete.

That blunder, which was most likely caused by Apple's privacy changes on iOS, forced it to rebuild the Unity Ads algorithm and buy the controversial Israeli ad tech company ironSource to accelerate those repairs.

Source Fool.com

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