3 Things Under Armour's New CEO Needs to Address Immediately
It's the end of an era for athletic apparel brand Under Armour (NYSE: UA) (NYSE: UAA), for better or worse. Founder and CEO Kevin Plank is stepping down after more than twenty years at his post, handing the reins to current chief operating officer Patrik Frisk. The switch becomes official on January 1 of the coming year, and it should be relatively seamless, as Plank will remain on as executive chairman and the company's brand chief.
It won't be the same. As has been the case with so many other relatively young companies, like other founder-led companies, Kevin Plank has become part of Under Armour's ethos. On the flip side, a new personality at the helm -- assuming Plank's continued presence won't be a factor -- is an opportunity to inject some much-needed change into the organization's future.
From an investor's perspective, three tasks on Frisk's to-do list stand out among the rest.
Source Fool.com
