3 Ways Coca-Cola Is Expanding Beyond Soda
Coca-Cola (NYSE: KO) is often considered a rock-solid investment because it owns time-tested brands, generates plenty of cash, and has hiked its dividend annually for over half a century. However, declining soda consumption has throttled Coca-Cola's sales growth in recent years, forcing it to aggressively expand its portfolio with new beverages, including teas, juices, sports drinks, and bottled water.
That diversification helped Coca-Cola keep growing -- its organic sales rose 5% last year, its free cash flow grew 14%, and its adjusted earnings improved 9%. Looking ahead, the 133-year-old company continues to expand its reach into adjacent markets with new products. Let's examine three new strategies and how they could boost the beverage maker's growth.
Image source: Coca-Cola.
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