3 Ways This Deal Could Turbocharge Zynga’s Growth
After the large acquisition of Peak for $1.85 billion a few months ago, Zynga (NASDAQ: ZNGA) has already dipped back into the well to purchase another mobile game company (this one based in Istanbul). Earlier this month, Zynga announced the acquisition of Rollic. This new deal has a much smaller price tag at $168 million in cash, but the small studio brings several benefits to Zynga.
Similar to the Peak deal, Zynga is significantly expanding its player base and might be getting ready to see its advertising business accelerate thanks to Rollic's expertise in this area. Here are three ways Rollic will help Zynga grow and deliver returns to investors.
Image source: Getty Images.
Source Fool.com
