4 Things Disney World Is Doing to Prop Up Attendance
There's a little more elbow room at Disney's (NYSE: DIS) massive Florida resort. Attendance declined at Disney World in three of the four calendar quarters in 2016, and this year is also shaping up to be a challenge.
Higher ticket rates, a lack of major new attractions, and a shift to tiered pricing are hurting guest counts. Disney prides itself on its massive resort offerings that keep tourists close, but it surprised investors with a decline in occupied room nights in its latest quarter.
Investors have soured on Disney stock lately, sending it to an eight-month low earlier this week. We're now weeks away from concluding the seasonally potent summer period, Disney's fiscal fourth quarter that wraps up at the end of September. Disney obviously doesn't want to close out fiscal year 2017 on a sour note, so let's go over a few of the things that the House of Mouse is doing to get guests back into its parks.
Source: Fool.com
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