5G Wars: Verizon Strikes Back With a Generous New Credit Card
The "big three" U.S. wireless service companies are fiercely competing for your monthly wireless loyalty, especially as the industry begins to roll out 5G technology across the country.
The two main factors behind customer wireless purchase decisions are usually, one, the strength of the network, and two, the price of the plan. U.S. postpaid subscriber leader Verizon (NYSE: VZ) has historically had one of the pricier monthly plans, but also the best-quality network, justifying its premium price. However, the differences between the different 4G wireless networks aren't quite as big now, and the multiyear transition to 5G could enable competitors to potentially leapfrog Verizon for the wireless network crown.
However, Verizon just introduced a customer-facing innovation that's very smart, and one that could potentially tie its well-off customer base more closely to Verizon's service -- all technically without "discounting" prices.
Source Fool.com