5 Stocks I Own and Will Add to if the Stock Market Crashes
It may come as a surprise, but sometimes stocks that you already own may turn out to be the best places to park more of your money. These are, after all, companies that you have researched and read up on, and that you have felt confident enough to invest a portion of your capital in. Looking at companies you already own also saves time, as you need not face a steep learning curve when reading up on potential new investments.
Familiarity aside, I apply the same standards for buying more of stocks that I already own as with those that I don't. Strong brand names, market leaders, a great track record for growing revenue and net income, and the ability to increase dividends over the years are examples of great reasons to add on to an existing position. In addition, each business should have clear catalysts for continued growth well into the future, either by latching on to trends or by leveraging its dominant position to extend its reach and increase its market share.
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Source Fool.com
