7 Out of 10 People Would Rather Be Home Than at a Multiplex
Multiplex operators see better days ahead. AMC Entertainment Holdings (NYSE: AMC) dreams about a future in which it can fire up its projectors again, and patrons will come rushing back to the creature comforts of big-screen entertainment. But what if AMC threw a screening party and nobody came? What if instead of running to the corner multiplex after the shelter-in-place phase of the pandemic passes, movie buffs decide that they would rather just stay home?
Cabin fever morphing into cabin theater could be a thing. In a Variety exclusive on Wednesday, a survey by sports and events analytics firm Performance Research, in partnership with Full Circle Research, asked participants if they would rather see a first-run feature film at a movie theater or as a digital rental at home. A jaw-dropping 70% of those surveyed said that they would prefer to watch the new theatrical release at home. And it's even worse than you think.
Image source: AMC Entertainment.
Source Fool.com
