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7 Reasons Amazon's Echo Frames Won't Catch On


Amazon (NASDAQ: AMZN) recently unveiled Echo Frames, a pair of Alexa-powered smartglasses that can link to Android phones to read notifications, play audio, and make phone calls from directional speakers. A special VIP filter enables users to control which notifications are read aloud.

Wearers can access all the same Alexa offerings -- like news and weather summaries, purchases, and control of smart home devices -- featured on the Echo speakers. Unlike most other smartglasses, though, the Echo Frames look like a typical pair of glasses. Customers can also add prescription lenses by taking the Frames to an optician.

Amazon calls the Frames a "day one" product for tech enthusiasts which can only be bought via an invitation, indicating that it isn't too confident in the device's mainstream appeal. I personally think that this odd device will flop, for seven simple reasons.

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Source Fool.com

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