9 "Self-Evident" Foolish Truths, No. 7: The 6 Traits David Looks For in a Stock

This week is the 120th Rule Breakers podcast, and as Motley Fool co-founder David Gardner looked back, he realized he's covered a whole lot of subjects in those shows. More to the point, with all those episodes behind him, there are some areas he may not have covered in detail in a while. So he's getting back to basics with a set of ideas he thinks any Foolish investor ought to take for granted -- because he's not taking it for granted that everyone knows them.

In this segment, he lists the six qualities he wants to see in a company and a stock before he adds it to his portfolio -- and while five of them might not surprise people, the sixth is the counterintuitive "secret sauce" of Fooling investing.

A full transcript follows the video.

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Source: Fool.com