AT&T TV Now Returns to the Roku Platform
AT&T's (NYSE: T) "skinny bundle" live TV streaming service has had a bit of a rough time in recent years. Back in 2018, the service then known as DirecTV Now lost its reputation as the rising star in the live multichannel streaming space, and it did so in pretty dramatic fashion: After a strong run of rapid subscriber growth, the service suddenly and unexpectedly lost subscribers in the fourth quarter of 2018. It lost subscribers again in the first quarter of 2019, and again in the second quarter of 2019. AT&T blamed lapsing promotional subscriptions for the sudden crash, an explanation that turned out to be both true and incomplete: AT&T did indeed lose a lot of promo subscriptions, but part of the problem was that such subscriptions were -- allegedly, at least -- created fraudulently in the first place and assigned to unknowing customers.
DirecTV Now rebranded not long afterward. But the trouble wasn't over for the newly christened AT&T TV Now, which kept losing subscribers. And the users who were left soon found that the AT&T TV Now app was no longer supported by the Roku (NASDAQ: ROKU) platform. That was a big deal because Roku's platform is the most popular in the streaming world. Now, as first reported by Cord Cutters News, AT&T TV Now is back in action on Roku. That's a big deal for AT&T's live TV platform, and it may also be a good sign for AT&T's upcoming subscription video on demand (SVOD) streaming service, HBO Max.
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Source Fool.com
