A Best In Breed Digital Advertising Company For A Changing Market
The Trade Desk (NASDAQ: TTD) provides a platform for advertisers and their agencies to make programmatic media buys, track campaigns, and use data to optimize digital advertising. The company operates on the demand side of the industry and their omnichannel offerings include video, social media, display, and connected television (CTV). The Trade Desk has been public since September of 2016.
Advertising is changing. Cable and satellite television have been in decline for years. Only a little over half of the United States population has cable television subscriptions these days. That figure drops dramatically for those under age 49. And of those adults under age 29, who are a key target demographic, only about a third get their television through cable or satellite. Connected television, that which is viewed using an internet connection, is on the rise . Other digital advertising mediums like video and social are also gaining market share . Advertisers and their agencies need access to this media in order to target their primary audiences.
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Source Fool.com
