A Foolish Take: Apple Overtakes Starbucks in U.S. Mobile Payments
Apple (NASDAQ: AAPL) Pay recently surpassed Starbucks' (NASDAQ: SBUX) mobile app as the top proximity mobile payment platform in the U.S., according to eMarketer. The research firm expects Apple Pay to account for 47.3% of that market this year, while Starbucks slips to second place with a 39.4% share.
Data source: eMarketer. Chart by author.
eMarketer attributes Apple Pay's growth to the rapid adoption of the near-field communications (NFC) standard across brick-and-mortar retailers. It notes that Google's and Samsung's platforms use the same standard, but that the two companies are splitting the Android market.
Source Fool.com
