A Foolish Take: Apple Plans to Invest $1 Billion in Original Video Content
Apple (NASDAQ: AAPL) will invest about $1 billion in original video content in 2018, according to The Wall Street Journal. That move is aimed at competing with Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN), and Hulu, which have invested heavily in original content over the past few years.
Producing exclusive video content might make the Apple TV -- which lags behind Roku, Chromecast, and Fire TV in the U.S. streaming device market -- more appealing to consumers. It would also complement Apple Music in the streaming media market, and potentially boost its services revenue.
But as seen in the following chart, $1 billion isn't that much compared to the amount Netflix spent on its four priciest shows alone. Moreover, all of these shows -- except The Crown -- have already been canceled.
Source: Fool.com
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