A Foolish Take: NFL Games Still Command the Highest Ad Prices
The NFL is currently dogged by controversies involving player safety and politics, but companies are still paying big bucks to advertise during its televised football games, according to Ad Age's annual pricing survey.
Football took the three most expensive advertising slots for the 2017-2018 season, followed by three popular scripted shows: NBC's This Is Us, Fox's Empire, and CBS' (NYSE: CBS) The Big Bang Theory.
Data source: Ad Age. Chart by author.
Source: Fool.com
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