A Foolish Take: The Most Popular Gifts Kicking Off the Holiday Shopping Season
Over 174 million Americans bought goods in stores or online from Thanksgiving to to Cyber Monday, according to the National Retail Federation. The organization reported that the average spending per person during that time period was $355.47, with three-quarters of that total ($250.78) spent on holiday gifts. Here are the five most popular types of gifts consumers purchased.
Data source: NRF. Chart by author.
The popularity of clothing bodes well for apparel retailers, which have struggled with competition from fast fashion and e-commerce, as well as market saturation. Robust sales of toys are a bright sign for toymakers Hasbro and Mattel, but the fate of brick-and-mortar toy retailers remains murky after the bankruptcy of Toys R Us.
Source: Fool.com
