Activision's "Call of Duty" Franchise Breaks the $3 Billion Barrier in 12 Months
Never underestimate the appeal of simulated combat. It's producing good business for video game purveyor Activision Blizzard (NASDAQ: ATVI). The company announced Friday that the net bookings of titles in its long-running Call of Duty first-person shooter series have totaled more than $3 billion over the last 12 months.
Activision defines net bookings as "the net amount of products and services sold digitally or sold-in physically in the period, [which] includes license fees, merchandise, and publisher incentives, among others, and is equal to net revenues excluding the impact from deferrals."
Image source: Activision Blizzard.
Source Fool.com
