Ad Spending Will Jump This Year, and These 2 Stocks Will Prosper
Ad spending slumped last year. Understandably, firms took measures to reduce costs at the onset of the pandemic. No one knew the duration or the severity of lockdowns, so the safest thing to do was pause whatever spending you had control over. Some types of advertising give businesses the ability to start and stop at will, making them some of the first expenses firms cut during downturns.
Ad spending rebounded during the back half of 2020, fueled by political campaigns. Now, as economies are reopening worldwide and supply bottlenecks are easing, firms are boosting advertising in 2021. Indeed, overall ad spending is expected to jump to $749 billion in 2021, up from $628 billion in 2020. Amazon (NASDAQ: AMZN) and Roku (NASDAQ: ROKU) are two stocks that will prosper as a result.
Ad spending is estimated to reach $749 billion in 2021. Image source: Getty Images.
Source Fool.com
