Adobe Predicts Online Shopping Surge This Holiday Season
With new coronavirus cases in the U.S. soaring in October, consumers are expected to do more online shopping this holiday season ... a lot more. Software company Adobe (NASDAQ: ADBE) is calling for a 33% year-over-year uptick in the country's e-commerce spending in November and December, thanks to shoppers' wariness of setting foot in an actual brick-and-mortar store, CNBC reported today. That would take the season's online shopping tally to a figure near $189 billion.
That growth outlook is the more conservative one tendered by Adobe Analytics, too. Should the recent resurgence of COVID-19 lead to renewed shutdowns, it said, the nation's e-commerce industry could see growth on the order of 47% in the coming two months.
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Source Fool.com
