Adobe and Salesforce Fight for Dominance in Marketing Software
Adobe (NASDAQ: ADBE) and Salesforce (NYSE: CRM) have very different origin stories. Adobe's roots are in selling technical software for creative professionals (i.e. Photoshop). Salesforce's legacy is in software for customer relationship management (CRM) systems. Both companies have expanded into the large and growing market for enterprise marketing software and are using similar tactics, but which company is winning in this expanding software-as-a-service segment of the market?
To take a step back, enterprise marketing software describes a wide field of solutions ranging from helping companies buy advertising to collecting data on customers.
Salesforce has estimated the market size is at $31 billion and growing at a 14%-per-year rate. Adobe estimates the market as being as big as $53.2 billion and growing at a 34% rate. The estimates are different because the two companies are playing slightly different games. Salesforce's marketing software focuses on customer database analytics and campaign planning. Adobe does campaign planning and customer analytics, but it also has solutions for executing the purchase of advertising -- which is nearly a $20 billion market.
Source Fool.com
