After Tripling in 2020, Can The Trade Desk Stock Wow Investors Again?
In 2020, business closures and social distancing precautions left many consumers stuck at home where they passed time by scrolling through mobile apps and binge-watching their favorite shows. This accelerated the shift of ad dollars to digital channels like mobile and connected TV (CTV). As a result, The Trade Desk's (NASDAQ: TTD) stock roared to new highs, gaining 208% over the course of the year.
After that impressive performance, many investors may be wondering what to do now. Is it time to cash out, or can The Trade Desk deliver something close to a repeat performance this year? Let's dig in.
The Trade Desk's demand-side platform (DSP) enables marketers to plan, launch, and manage data-driven ad campaigns across various digital channels like desktop, mobile, social media, and CTV. This business model aligns perfectly with global and industrywide trends as both consumers and marketers are migrating to digital solutions.
Source Fool.com
