Alaska Airlines' Hawaii Problem Is About to Get Worse
Over the past decade, Alaska Air (NYSE: ALK) has become one of the leading carriers in the West Coast-Hawaii travel market. Today, it serves more than two dozen routes to Hawaii. These flights have been extremely successful for Alaska Airlines.
However, competition has been heating up on mainland-to-Hawaii routes. United Airlines and Hawaiian Holdings (NASDAQ: HA) -- the top two carriers in the market -- have significantly increased their Hawaii flight schedules since late 2017. Most notably, popular low-fare carrier Southwest Airlines (NYSE: LUV) began flying to Hawaii earlier this year.
Following a long delay caused by the grounding of the Boeing 737 MAX, Southwest is gearing up to add more flights to Hawaii soon. With Alaska's financial performance on Hawaii routes already suffering, this could force the Seattle-based airline to start cutting back in the Hawaii market.
Quelle Fool.com
